The Marketing, Management, and Entrepreneurial Principles Program at Dr. Garcia High School offers a four-level approach that provides an immersive, hands-on experience. The program prepares students for a career in marketing and the knowledge and skills to start their own business. All applicants must have a 2.5 GPA to apply.
Level 1: Marketing Essentials (8827110)
Marketing Essentials blends theory and practice to facilitate immediate implementation and impact. Students will learn to develop strategic marketing with sales and customer plans. A review of the marketing environment is used to help develop the segmentation, targeting and market positioning strategy for implementation along with the marketing mix (product, price, place and promotion). The goal is the identification and delivery of organizational competitive advantage and customer satisfaction – key to long-term revenue growth, profitability and success.
Level 2: Marketing Applications (8827120)
This course is designed to provide students with an in-depth study of marketing in a free enterprise society and includes advertising,
promotion, product development and branding, selling and marketing research. This course also includes the uses of technology and the electronic media in marketing, purchasing, retail positioning strategies and e-Commerce marketing.
Industry Certification: Entrepreneurship & Small Business: INTUT002
Level 3: Marketing Management (8827130)
This course provides instruction for a career-sustaining level of employment in the industry. The content includes applied skills related to marketing functions, employment skills required for success in marketing and career planning as related to a marketing industry.
Industry Certification: PMI Project Management Ready: PRMIN004
Level 4: Business Ownership (8812000)
The purpose of this course is to prepare students for careers as entrepreneurs, present entrepreneurship as a career path worthy of
consideration, provide students with the skills needed to realistically evaluate their potential as business owners and develop the
fundamental knowledge and skills necessary to start and operate a business.
Industry Certification: Certified Internet Web (CIW) Social Media Strategist Certification Partners PROS031
Included elective 11th or 12th grade-Personal Financial Literacy
